Yeah! You’ve taken the first step towards making your online presence a reality. You are thinking about, and discussing the purpose of your site.

Product Sales – Jewelry with a religious theme, hand-made in Bosnia is your specialty. Users will be able to see the beautiful bracelets and necklaces choose styles and colors, and make purchases online. You will need to provide a secure buying environment.

Service Sales – Your music services make a success of weddings, parties, and events of all kinds. Event planners can review the music genres you provide, read rave reviews from former clients, and request your services on specific dates. Will you accept online payments from your website?

Digital Sales – Coaching sales people to success using online video lessons is your main product. Your downloadable e-books are also for sale. You want all payments to go through your website.

Non-profit Support – Financial support is needed to continue the good work of your organization which provides essential human services to the community. Allow users to make contributions online to support the everyday work, and to buy tickets, and pledge in-kind contributions for special fundraising events.

Information – You are a physician specializing in skin diseases, you want to share your knowledge. You have lots of photos and personal experience to relate; and you want to encourage online discussion.

Members-only information – Your club wants a website that provides information to the public about club purpose, goals, and contact information. You also want a members only are for private information. You want members to be able to create/update personal information.

Your goals will probably include more than one of these purposes. You may want religious jewelry buyers to know about the people who make the bracelets by hand. Sharing spiritual experiences is also important to you. As a dermatologist you have developed some skin care products you want to make available for purchase on your blog site. And of course, new patients are always welcome, so a contact form is a good idea. You may find it useful to list your purposes in in order of importance so that your finished site will guide users through the experience you want them to have.