Who do you want visit your website?

If you have goods for sale you will want buyers of your products to find your site. Tailoring your site to their specific needs will help you attract and hold your desired audience. Do you want retail buyers, or wholesale buyers to see your products? Are your products meant for businesses, or individuals? Products sold online can be bought by consumers worldwide. Are you targeting local, national, or international buyers?

What are the demographics of your audience? What do they want? Here are a few examples to get you started.

Selling Residential Real Estate, Southwest Florida
Real estate professional specializing in helping buyers purchase property in a primarily resort area in the United States. Create a target audience member:

  • Man, or woman
  • Middle to senior in age
  • Financially comfortable – has funds to invest in a second home
  • Any nationality
  • Wants to own a vacation home in a resort atmosphere

Art Gallery Owner, New York
You own an art gallery specializing in Modern and Contemporary art.  Your primary goal is to sell your inventory to all comers.

  • Adult men and women
  • Able to spend $500 – $15000 or more
  • Appreciates Modern, and Contemporary art
  • Individual consumers
  • Gallery owners
  • Interior designers and decorators
  • Local, national, and international buyers are all welcome
  • Wants to own contemporary/modern art by well-known artists

High School Principal, Los Angeles
A highly rated and respected public high school in the Los Angeles area. Your site provides important current and ongoing information to existing students and parents, and seeks to attract new students for enrollment.

  • Current students and parents
  • Parents of teenagers, and pre-teens, teenagers
  • Current local residents, and those considering a move to your area
  • Seeking a quality education
  • Is excelling academically, or in need of special services
  • Wants the best education available in the local area

Skin Care Product Provider, Orange County, CA
Selling a quality line of natural skin care products suitable for anyone, and specifically for those with skin conditions needing special treatment.

  • Any age
  • Female or male
  • Local and national buyers
  • Able to pay for high quality products
  • Appreciates quality ingredients and dermatologist testing
  • Needs skin care products to treat specific skin conditions

Rotary Club, Naples, Florida
Your philanthropic club in Southwest Florida wants to keep members informed about meetings, and events, and provide access to private member contact information. And of course, new members are always welcome, and donations greatly appreciated.

  • Existing club members
  • Adult men and women
  • Southwest Florida residents
  • Seeking information about club activities, membership, and philanthropy

Who is your target audience? What do they need? What pain can you soothe?