Everyone seems to have a favorite browser, and will often tell you “It’s the best.” But what is the best for one user may not be so for another. So much depends on the device being used, the type of Internet connection, and most importantly, personal preferences. Chrome is my primary browser. I work on a PC laptop with a Wi-Fi conection. I like the way it offers a drop-down list of sites recently visited when I begin typing in a URL. I like the way it remembers my passwords. I like Chrome’s developer tools and the way it allows me to look at page code, and prefer it to Firefox which is often recommended for it’s developer tools.
I made the switch to Chrome a few years ago after encountering too many issues with Internet Explorer. Because I am on the Internet all day long, and have a half dozen processes going on at the same time I need to move quickly from tab to tab and refresh the page to verify updates. I tried Firefox but found it refuses to refresh page content even after several requests. So Chrome is the browser I use most. Because I need to check the appearance of each website and page I am working on in various browsers to ensure the page looks good and works well, I use Chrome, Firefox, Safari, Edge, and Internet Explorer, as well as a text browser on my PC. On my Android phone I use Chrome, and Safari on iPad, and Silk on my Kindle.
So for people who don’t spend most of their waking hours on the Internet, what is really the most popular browser? According to the US federal government’s Digital Analytics Program (DAP), which provides a running count of the last 90 days of government web site visits, the most popular web browser is Google Chrome with 43.1 percent of 2.05 billion visitors. The numbers provided are hard data, not adjusted or otherwise manipulated.
So why is this important to you? Presumably if you are reading this you have a website or are exploring getting a website. You need to know how people are accessing the Internet in general, and your website in particular so you can be sure your site looks good and works well to the majority of users.
According to the data provided by DAP roughly 60% of website users are on desktop/laptop computes, and 40% on some sort of mobile device – iPhone, iPad, Android phone, etc. About half of the mobile users are on iPhones.
Websites need to be responsive to the device on which they viewed. Active content needs to work or be replaced by a workable alternative. Load times need to be fast. Your website needs to be developed with all of this in mind. Users are willing to wait 2 to 3 seconds for a page to load. Mobile users usually have a slower Internet connection. Your website content needs to show up quickly and be easy to navigate in order to keep users on your site.
Your website needs to keep up. Contact us to update your website software/content so you don’t lose out on viewers.
Read the full article on ZDNet.com.
Harry’s Moving moves to WordPress
The need to keep up with changes in the way users access the Internet (mobile devices and tablets), requiring responsive website design, moved Jerry Cohen of Harry’s Moving in Torrance, California to choose the WordPress platform for his moving company’s website harrysmoving.com. Jerry needs to keep his Los Angeles area local moving service easy to find, Google’s decision to show only mobile-friendly sites on mobile search results was the main impetus for the change.
The existing HTML website was a few years old and needed a little updating so the timing was perfect. Mantra, WordPress theme from Cryout Creations eased the transition and allowed us to keep the clean design and straightforward navigation of the current site.
Although WordPress began life as a blogging platform, it is now widely used for websites that do not feature a blog. As of January 2015 WordPress was used for more than 23.3% of the top 10 million websites. The choice of a theme provides the basic structure and functionality of the site. The addition of “plug-ins” add to appearance and functionality, including security and automatic backups for the site.
Get out your mobile phone and check out the new and improved website for Harry’s & McCoy’s Moving at harrysmoving.com. Then contact Jerry to move all the stuff in your garage to storage.
Platform: WordPress website with customized Tempera theme (Cryout Creations)
Fully responsive: Easy to read and navigate on a wide range of devices
Home: Image slider
Footer: Quick contact information
Navigation: Multi-level menu on all pages, custom menus on section pages
- Image galleries showcase properties, lightboxes popup to allow user to click easily through larger photos.
Homepage circa 2010.
For the updated site, Mary Jane developed a fresh, contemporary design, and I customized a WordPress theme to produce the desired appearance, and obtained the needed responsiveness in the process. Functionality was added with photo galleries, lightboxes, custom menus, and a News blog.
The flat design is clean and professional, the information is concise, the photos informative – a perfect information showcase.
Checkout the Citivest Commercial’s new, responsive, WordPress site at www.citivestcommercial.com. It will look great on your laptop, mobile phone, or tablet.
Information Leading to Sales
RBH Insulation’s website is now fully responsive! Why is this important? Because when a potential customer is using a mobile device to search for “home insulation” or “RBH Insulation” Google search will not show an unresponsive website in the search results.
We used WordPress to develop the new responsive site, keeping closely with the existing appearance. WordPress was a great choice because the developers will handle software updates to keep current with changes in web technology. That doesn’t mean the site doesn’t need regular monitoring and maintenance, but it can mean that down the road major coding updates may not be necessary at the website level.
The appealing colors and clean design haven’t changed much in 5 years. Most of the changes are under the hood.
Visit the new, responsive, WordPress RBH Insulation website at www.rbhinsulation.com. Go ahead, use your mobile phone or iPad.
Yeah! You’ve taken the first step towards making your online presence a reality. You are thinking about, and discussing the purpose of your site.
Product Sales – Jewelry with a religious theme, hand-made in Bosnia is your specialty. Users will be able to see the beautiful bracelets and necklaces choose styles and colors, and make purchases online. You will need to provide a secure buying environment.
Service Sales – Your music services make a success of weddings, parties, and events of all kinds. Event planners can review the music genres you provide, read rave reviews from former clients, and request your services on specific dates. Will you accept online payments from your website?
Digital Sales – Coaching sales people to success using online video lessons is your main product. Your downloadable e-books are also for sale. You want all payments to go through your website.
Non-profit Support – Financial support is needed to continue the good work of your organization which provides essential human services to the community. Allow users to make contributions online to support the everyday work, and to buy tickets, and pledge in-kind contributions for special fundraising events.
Information – You are a physician specializing in skin diseases, you want to share your knowledge. You have lots of photos and personal experience to relate; and you want to encourage online discussion.
Members-only information – Your club wants a website that provides information to the public about club purpose, goals, and contact information. You also want a members only are for private information. You want members to be able to create/update personal information.
Your goals will probably include more than one of these purposes. You may want religious jewelry buyers to know about the people who make the bracelets by hand. Sharing spiritual experiences is also important to you. As a dermatologist you have developed some skin care products you want to make available for purchase on your blog site. And of course, new patients are always welcome, so a contact form is a good idea. You may find it useful to list your purposes in in order of importance so that your finished site will guide users through the experience you want them to have.
Who do you want visit your website?
If you have goods for sale you will want buyers of your products to find your site. Tailoring your site to their specific needs will help you attract and hold your desired audience. Do you want retail buyers, or wholesale buyers to see your products? Are your products meant for businesses, or individuals? Products sold online can be bought by consumers worldwide. Are you targeting local, national, or international buyers?
What are the demographics of your audience? What do they want? Here are a few examples to get you started.
Selling Residential Real Estate, Southwest Florida
Real estate professional specializing in helping buyers purchase property in a primarily resort area in the United States. Create a target audience member:
- Man, or woman
- Middle to senior in age
- Financially comfortable – has funds to invest in a second home
- Any nationality
- Wants to own a vacation home in a resort atmosphere
Art Gallery Owner, New York
You own an art gallery specializing in Modern and Contemporary art. Your primary goal is to sell your inventory to all comers.
- Adult men and women
- Able to spend $500 – $15000 or more
- Appreciates Modern, and Contemporary art
- Individual consumers
- Gallery owners
- Interior designers and decorators
- Local, national, and international buyers are all welcome
- Wants to own contemporary/modern art by well-known artists
High School Principal, Los Angeles
A highly rated and respected public high school in the Los Angeles area. Your site provides important current and ongoing information to existing students and parents, and seeks to attract new students for enrollment.
- Current students and parents
- Parents of teenagers, and pre-teens, teenagers
- Current local residents, and those considering a move to your area
- Seeking a quality education
- Is excelling academically, or in need of special services
- Wants the best education available in the local area
Skin Care Product Provider, Orange County, CA
Selling a quality line of natural skin care products suitable for anyone, and specifically for those with skin conditions needing special treatment.
- Any age
- Female or male
- Local and national buyers
- Able to pay for high quality products
- Appreciates quality ingredients and dermatologist testing
- Needs skin care products to treat specific skin conditions
Rotary Club, Naples, Florida
Your philanthropic club in Southwest Florida wants to keep members informed about meetings, and events, and provide access to private member contact information. And of course, new members are always welcome, and donations greatly appreciated.
- Existing club members
- Adult men and women
- Southwest Florida residents
- Seeking information about club activities, membership, and philanthropy
Who is your target audience? What do they need? What pain can you soothe?