Home Page | You have about 3 seconds to convince a web surfer that you have what he needs. So little time… so many websites to explore. Your home page needs to concisely convey that you are offering what the user needs; that other satisfied users have availed themselves of your goods, and getting it will be easy. So your home page needs to identify your brand, present your offerings, highlight your customers, and do so with a balance of photos/images, text, and video.
Contact | Most users of your website will want contact information, and or physical location. When I’m in San Diego, hungry for Mexican food and I find your site on Google I want to know (quickly) “Where is your restaurant?” Please don’t make me click all over the site looking for the address! And when I find it, let me click to a map. Contact information should appear on every page, not just the contact page.
About | Who are you? Will your experience and expertise provide what users need?
This doesn’t have to be lengthy, or include your favorite color. Keep it to the point – show you are capable of providing a quality service or product, and prove it with a description of your experience, and happy customer testimonials. A video is a great element for this page.
Services/Products/Information | Here is where you provide the details of your wares. Showcase products, services, provide information, blog on. Always keeping in mind what the user needs that brought them to your site.
Navigation | Menus and links should make it easy for users to get around your site, finding what they need and making it easy for them to give you what you need, a sale, a client, a blog devotee, a donor. No one wants to click a half-dozen times to find your products. This is a key area, and can make or break your site. Users who don’t easily find answers to questions, what they need, will move on quickly.
Razzle-Dazzle | Take advantage of the technology currently available to enhance your delivery: stock images, sliders, videos, social media, blog, etc. But don’t dazzle your visitors to the point where they don’t know what to look at first. Guide their experience with the layout and hierarchy of your content. And don’t forget readable text content. Search engines need to find live text on your site in order to index the content.